Buddy Arena is a mobile MOBA game by Affyn, a Singapore-based studio. Players pick from a roster of Buddies, each with unique abilities, and battle for crystal supremacy in quick 2-3 minute matches. The game runs on iOS and Android with web3 integration.

I built the official website using Webflow.

The Game

The game is set in the NEXUS World. Players are Crushers who team up with Buddies across three types: Harvesters for resource collection, Defenders for durability, and Attackers for combat. Matches are fast and strategic. The website needed to capture that energy and get visitors excited enough to download.

Why Webflow

The team needed a site they could update themselves. New characters, events, patch notes. Webflow gave them a visual editor with enough flexibility to keep the design polished while staying manageable for non-developers. For a game landing page that needs regular content updates, it was a practical choice.

The Design

Game websites need to match the energy of the game itself. The design leans into the colorful, vibrant art style of Buddy Arena. Bold visuals, dynamic layouts, and enough personality to reflect the quirky character roster.

The page guides visitors from understanding the game to downloading it. Hero section, gameplay highlights, character features, and clear download links for both platforms.